I get companies to position one and keep them there.
I'm Adrijana Palatinuš Perić, a Senior SEO Manager with 5+ years in search. I've led SEO for e-commerce brands, SaaS products, marketplaces and local businesses in the US, UK, EU and Australia, and I take on consulting and project-based work.
Strategy first, then the details that make it rank.
I'm a Senior SEO Manager at Gentoo Media, based in Novi Sad, Serbia. Before that I was SEO Lead at NUOPTIMA, a London growth agency, where I led SEO for dozens of clients across SaaS, fintech, travel, legal, healthcare and e-commerce and built the industry playbooks the team worked from.
My work sits where data meets strategy: fixing what holds a site back, building the pages buyers actually search for, and measuring success in leads, bookings and revenue rather than traffic alone. I also optimize sites for AI search, so brands get cited in ChatGPT, Gemini and Google's AI Overviews.
- 2024 – nowSenior SEO Manager · Gentoo Media
- 2023 – 2024SEO Lead, previously SEO Strategist · NUOPTIMA, London
- 2022 – 2023Optimisation Performance Audits Specialist · Better Collective
- 2022 – 2023SEO Specialist / Strategist · Clincher Studio, USA (freelance)
- 2021 – 2022SEO Analyst · Hourix
What I can do for your site
Technical SEO audit
Crawlability, indexation, site speed, redirects and sitemaps, delivered as a prioritized fix list your developers can follow.
SEO strategy & roadmap
Keyword research and mapping built around buyer intent, with bottom-funnel pages first so results show up in your pipeline.
Migrations & recovery
Safe redesigns and replatforming, or recovery after a migration or ranking drop has already cost you traffic.
E-commerce SEO
Category architecture, collection page content and internal linking that turns product searches into purchases.
Local & international SEO
Location pages for service businesses, plus multilingual and multi-region setups for brands selling abroad.
AI search (GEO)
Page structures that LLMs can quote, so your brand gets recommended in ChatGPT, Perplexity and AI Overviews.
Seven projects, measured in Ahrefs, GSC and GA4
Client names are withheld under NDA. Each project was delivered with a team covering content and link building; below is the SEO work I led.
Before / after bars are scaled to the after value. Periods are the measurement windows from each published case study.
From the people who managed my work
Adrijana is the definition of a high performer. Over the time we worked together, she consistently delivered top-tier results, driving our SEO strategy forward with precision and insight. What makes her stand out isn't just her expertise, it's her relentless work ethic and complete honesty. Anyone who has the chance to work with her is going to get 10x what they put in.
I had the pleasure of working closely with Adrijana, and I'm impressed by her dedication and skills. She handled content marketing and SEO responsibilities exceptionally well, demonstrating proficiency in keyword research and market analysis. Adrijana also efficiently managed technical SEO and content uploads. Her work on e-commerce SEO projects drove meaningful growth.
31 published articles on SEO
Want to know what organic search could bring you?
Send me your site and your goal. I'll reply with the first three things I'd fix.